Starbucks

It's always very scary when something you are so familiar with changes with little or no warning. My friend Trina brought this new Starbucks logo change to my attention today. At first I was upset about the change until I stared at the logo for a while. It's pretty genius for BBDO/Starbucks to not only update the logo but take away the company name leaving just the bold looking symbol. Now my attitude is that 'it's about time' for Starbucks to have a recognizable design like the swoosh, golden arches or apple. This logo is a good transition for them to expand their products from just coffee.