Holiday Ads

I love holiday ads. Maybe even more than Superbowl ads, but don't tell anyone that. 

First of all, the Saks Fifth Avenue building ad in NY is amazing. It's a 3-D projection on the building using video mapping.  

The Snowflake and the Bubble

Quite different but hilarious (in my opinion) none the less, is the Target 2-Day Sale TV spot. A lot of people think it's annoying but I think the lady they casted is such a perfect fit and too funny. Below is a link to the montage. 

Target 2-Day Sale

Gamer for a Day

Last night I went to the Call of Duty Black Ops launch party at Hangar 8 in the Santa Monica Airport. I wasn't quite sure why they had marines playing video games and guys in Best Buy uniforms, Kobe flying in on a helicopter and Metallica performing. After learning more about the game and its demographic and seeing the TV spot on today's Ad Age Daily, it was was a bit more clear. Here's the TV spot; Call of Duty Black Ops. Cool CG and I'm sure Kobe will create a stir associating himself with violence even if it is marine influenced.  The spot comes out on Sunday during the NFL so keep your peepers peeped.