Last night I went to the Call of Duty Black Ops launch party at Hangar 8 in the Santa Monica Airport. I wasn't quite sure why they had marines playing video games and guys in Best Buy uniforms, Kobe flying in on a helicopter and Metallica performing. After learning more about the game and its demographic and seeing the TV spot on today's Ad Age Daily, it was was a bit more clear. Here's the TV spot;
Call of Duty Black Ops. Cool CG and I'm sure Kobe will create a stir associating himself with violence even if it is marine influenced. The spot comes out on Sunday during the NFL so keep your peepers peeped.
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