I've always been a fan of Gilt, the website with the "flash sales". I'm not sure if it's because I can get a $500 sweater for $200 or the thrill of knowing you have to buy it before the sale is over or the item is sold out. So today when I was browsing through the list sales I could hardly believe my eyes when I saw this:
Can you imagine impulse purchasing a car online or even from your phone, which is where a lot of people are shopping from these days? This brand and particular lower end model is perfect for this sort of PR and sales. I work in advertising for a luxury car brand and this definitely makes me wonder- what's next?
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